The new Ferruccio Lamborghini Museum opens its doors

OPENING – 05/20/2014

May 27, 2014, Argelato (Bologna) – the Ferruccio Lamborghini Museum, belonging to the family of the famous entrepreneur from Emilia who transformed the Bull brand into a world-renowned legend, opens its doors for a sneak preview for the press at its new location at Funo di Argelato, just outside of Bologna. The press conference, presented by Dr. Carlo Cavicchi (External Relations Director, automotive sector of the publishing house, Domus), includes Commendatore Tonino Lamborghini, who conceptualized the museum.

The Ferruccio Lamborghini Museum was conceived of as a vehicle for communication and culture, a lively and dynamic place that reflects the intelligence, creativity, and uniqueness of the man for whom it is named. A few kilometers from downtown Bologna and in the center of the Motor Valley a space dedicated to the value of memory yet at the same time, forward looking toward innovation and challenge: a journey inside the legend who represents the excellence of Made in Italy throughout the world.

The brainchild of Ferruccio’s son Tonino Lamborghini, the Museum houses all the industrial production of the engineer honoris causa Ferruccio Lamborghini. The legendary Ferruccio’s MiuraSV, the futuristic Countach, a prototype of a helicopter, an offshore boat, sketches of cars, one-of-a kind specimens, personal objects, historical photographs: an emotional jounery that tells the story of the myth of the Bull, famous the world over.

Today the new museum is housed in a 9000 square meter Forum that also includes a book shop, a lounge bar (coming soon), and several exhibition spaces for events, performances, side shows, fashion shows, mini trade fairs, and business meetings.