Argelato, February 24, 2017 – The new 2.0 website represents for the Ferruccio Lamborghini Museum the first big news of 2017 and the latest of 2016, a year dedicated to the Ferruccio Lamborghini Anniversary, celebrated with a car rally-event dedicated to the Lamborghini Clubs all over the world.

Now the facility dedicated to Ferruccio’s entrepreneurial and mechanicals genius has a new “business card” for the web, innovative not only in its layout but even in its content.

The new portal reflects the Lamborghini family’s will, mainly of Ferruccio’s son, Tonino Lamborghini the President of the Museum, to improve the cultural and tourist value of a place dedicated to the historical memory of an Italian excellence.

“We firstly desire to tell the legendary story of Ferruccio through his creations, family anecdotes and pictures of his time, and secondly to celebrate an entrepreneur who left a remarkable mark in the worldwide mechanicals and engineering field” – Mr. Tonino Lamborghini declared. “The industrial heritage enclosed in the Ferruccio Lamborghini Museum offers to all visitors historical-cultural contents that can be summarized in the three main concepts of the Motor Valley District offer: legend of speed, Italian style, innovative technology and design. This is the reason why we believe that our space can be considered a place of reference for all fanatics for cars, tractors, historical vehicles and, obviously, Lamborghini fans.”

The new www.museolamborghini.com website, with its new contents and design, aims: to enhance and ease the visitor’s experience at the museum, to give value to its historical-cultural industrial heritage, to promote the Lamborghini family collection and the various activities of the Ferruccio Lamborghini Museum, to explain all the museum facilities dedicated to business meetings and concetions. The website, developed with responsive design, has now a layout adapted to computer, tablet and smartphone browsers and it is available in both Italian and English.

The main changes are a more engaging layout and new informative sections dedicated to those looking for a multifunctional and flexible venue for unique events.

The completely renewed layout of the new website is inspired to the stylistic features of Ferruccio’s most beautiful creations. In the homepage the shield symbol, emblem of the Lamborghini family, represents the access to the three main sections of the website: the Museum, History, Events Venue.

A symbolical picture of Ferruccio’s cars or a photo of a historical Lamborghini moment characterize each section. The areas expressly dedicated to the museum – The Museum, History, Schedules & Costs – have as fil rouge a theme created with the same pattern – the lettering of the logo – that has been used in all the merchandising of the Museum. The other sections – Events Venue, Getting Here, Contacts – have the same theme, as well: the silhouette of the former Lamborghini factory that today is the site of the Tonino Lamborghini Forum and holds the Ferruccio Lamborghini Museum. The News area includes initiatives and events for the promotion of the museum collection and it has been enriched with a social wall that gathers all the posts from the Museum social channels (Facebook, Instagram, Twitter). A new section has been dedicated to all the Museum’s Partners, such as: regional institutions active in the territorial marketing like Motor Valley District and Bologna Welcome; municipalities like Argelato and San Giorgio di Piano that gave their patronage to the museum; clubs and associations with special museum collaboration agreements, like Card Musei Metropolitani Bologna, Touring Club Italiano, Automobile Club Italia (ACI), Automotoclub Storico Italiano (ASI), RIVS – Registro Italiano Veicoli Storici, Club del Plein Air.

The realization of this new site has been made by ITestense, that since 2006 has been active in creating websites, digital marketing, seo&sem, apps e photo/video shooting. The staff is composed by Bruno Faccini, Federico Banzi and Paolo Niccolò Giubelli, who are also the creator “Occhio del Fotografo” and technical parterns for “Capodanno a Ferrara” and the daily news estense.com.

The Museum website link remains unchanged: visit the  Museo Ferruccio Lamborghini website.

For further details and information: press@museolamborghini.com